It would be something that is not yet aware of its action. As some have said, the goal of history (or this life) is for reason to become conscious of itself.
You gotta serve somebody, and ultimately it’s a question of whether it’s gonna be you or God.
It seems like there are many other options. At a secular level, you can serve your community, your family, or your friends. At a theological level you could serve Thor, Odin, Vishnu, and a long list of other deities that humans have served over the millennia.