That’s quite possible, but the fact remains that they are denying that the cracks exist when it is abundantly clear that they do. It’s still lying even if their placement was merely a coincidence and there was’t any collusion. Also, why is the photo so poorly focused?
I actually found some more, better quality photos of the same formation on a blog post by Ken Ham here. You can see that the cracks are clearly visible in that photo as well:
One of the photos shows the rock formation from a different angle. It looks like you have to scramble up a bit past some scrub to get to the places where the people are in the photo. There’s nothing particularly easy or natural about those locations, though having said that they’re not unduly difficult either.
As far as I can tell, the location appears on Google Maps here.
For what it’s worth, I’ve blogged my findings here, in a post that’s part of an ongoing series examining AIG’s ten best evidences for a young earth: