Your mention made me look up one of my favorite essays, Soren Kierkegaard’s “The Crowd is Untruth.” I can’t help but paste a few selections here, since they are so pertinent to our present situation. The only change required is to translate “internet” whenever Kierkegaard says “press”.
"A crowd in its very concept is the untruth, by reason of the fact that it renders the individual completely impenitent and irresponsible, or at least weakens his sense of responsibility by reducing it to a fraction. … For every individual who flees for refuge into the crowd, and so flees in cowardice from being an individual …, such a man contributes his share of cowardice to “the cowardice,” which is: the crowd….
"The crowd is untruth. There is therefore no one who has more contempt for what it is to be a human being than those who make it their profession to lead the crowd. Let someone, some individual human being, certainly, approach such a person, what does he care about him; that is much too small a thing; he proudly sends him away; there must be at least a hundred. And if there are thousands, then he bends before the crowd, he bows and scrapes; what untruth! No, when there is an individual human being, then one should express the truth by respecting what it is to be a human being; and if perhaps, as one cruelly says, it was a poor, needy human being, then especially should one invite him into the best room, and if one has several voices, he should use the kindest and friendliest; that is the truth. When on the other hand it was an assembly of thousands or more, and “the truth” became the object of balloting, then especially one should godfearingly - if one prefers not to repeat in silence the Our Father: deliver us from evil - one should godfearingly express, that a crowd, as the court of last resort, ethically and religiously, is the untruth, whereas it is eternally true, that everyone can be the one. This is the truth.
"The crowd is untruth. Therefore was Christ crucified, because he, even though he addressed himself to all, would not have to do with the crowd, because he would not in any way let a crowd help him, because he in this respect absolutely pushed away, would not found a party, or allow balloting, but would be what he was, the truth, which relates itself to the single individual….
"For to win a crowd is not so great a trick; one only needs some talent, a certain dose of untruth and a little acquaintance with the human passions. But no witness for the truth - alas, and every human being, you and I, should be one - dares have dealings with a crowd. The witness for the truth - who naturally will have nothing to do with politics, and to the utmost of his ability is careful not to be confused with a politician - the godfearing work of the witness to the truth is to have dealings with all, if possible, but always individually, to talk with each privately, on the streets and lanes - to split up the crowd, or to talk to it, not to form a crowd, but so that one or another individual might go home from the assembly and become a single individual. “A crowd,” on the other hand, when it is treated as the court of last resort in relation to “the truth,” its judgment as the judgment, is detested by the witness to the truth …
"The crowd is untruth. And I could weep, in every case I can learn to long for the eternal, whenever I think about our age’s misery, even compared with the ancient world’s greatest misery, in that the daily press and anonymity make our age even more insane with help from “the public,” which is really an abstraction, which makes a claim to be the court of last resort in relation to “the truth”; for assemblies which make this claim surely do not take place. That an anonymous person, with help from the press, day in and day out can speak however he pleases (even with respect to the intellectual, the ethical, the religious), things which he perhaps did not in the least have the courage to say personally in a particular situation; every time he opens up his gullet - one cannot call it a mouth - he can all at once address himself to thousands upon thousands; he can get ten thousand times ten thousand to repeat after him - and no one has to answer for it; in ancient times the relatively unrepentant crowd was the almighty, but now there is the absolutely unrepentant thing: No One, an anonymous person: the Author, an anonymous person: the Public, sometimes even anonymous subscribers, therefore: No One. No One! God in heaven, such states even call themselves Christian states. One cannot say that, again with the help of the press, “the truth” can overcome the lie and the error. O, you who say this, ask yourself: Do you dare to claim that human beings, in a crowd, are just as quick to reach for truth, which is not always palatable, as for untruth, which is always deliciously prepared, when in addition this must be combined with an admission that one has let oneself be deceived! Or do you dare to claim that “the truth” is just as quick to let itself be understood as is untruth, which requires no previous knowledge, no schooling, no discipline, no abstinence, no self-denial, no honest self-concern, no patient labor! No, “the truth,” which detests this untruth, the only goal of which is to desire its increase, is not so quick on its feet. Firstly, it cannot work through the fantastical, which is the untruth; its communicator is only a single individual. And its communication relates itself once again to the single individual; for in this view of life the single individual is precisely the truth. The truth can neither be communicated nor be received without being as it were before the eyes of God, nor without God’s help, nor without God being involved as the middle term, since he is the truth. It can therefore only be communicated by and received by “the single individual,” which, for that matter, every single human being who lives could be: this is the determination of the truth in contrast to the abstract, the fantastical, impersonal, “the crowd” - “the public,” which excludes God as the middle term (for the personal God cannot be the middle term in an impersonal relation), and also thereby the truth, for God is the truth and its middle term.
"And to honor every individual human being, unconditionally every human being, that is the truth and fear of God and love of “the neighbor”; but ethico-religiously viewed, to recognize “the crowd” as the court of last resort in relation to “the truth,” that is to deny God and cannot possibly be to love “the neighbor.” And “the neighbor” is the absolutely true expression for human equality; if everyone in truth loved the neighbor as himself, then would perfect human equality be unconditionally attained; every one who in truth loves the neighbor, expresses unconditional human equality; every one who is really aware (even if he admits, like I, that his effort is weak and imperfect) that the task is to love the neighbor, he is also aware of what human equality is. But never have I read in the Holy Scriptures this command: You shall love the crowd; even less: You shall, ethico-religiously, recognize in the crowd the court of last resort in relation to “the truth.” It is clear that to love the neighbor is self-denial, that to love the crowd or to act as if one loved it, to make it the court of last resort for “the truth,” that is the way to truly gain power, the way to all sorts of temporal and worldly advantage - yet it is untruth; for the crowd is untruth….
“A crowd is indeed made up of single individuals; it must therefore be in everyone’s power to become what he is, a single individual; no one is prevented from being a single individual, no one, unless he prevents himself by becoming many. To become a crowd, to gather a crowd around oneself, is on the contrary to distinguish life from life; even the most well-meaning one who talks about that, can easily offend a single individual. But it is the crowd which has power, influence, reputation, and domination - this is the distinction of life from life, which tyrannically overlooks the single individual as the weak and powerless one, in a temporal-worldly way overlooks the eternal truth: the single individual.”