According to Aditya Shukla,  behind every belief in pseudoscience or any conspiracy are psychological needs or desires that manifest in many ways. He says that people have a need for:
- security and safety;
- gaining control and clarity;
- removing uncertainty;
- validating experiences;
- autonomy, feeling independent and in control;
- belonging to a community;
—among other things. Either science or pseudoscience can fulfill these needs; however, pseudoscience or conspiracy theories offer a more sensational way to satisfy these needs. Pseudoscience promises, whereas science only suggests.
 Aditya Shukla, “How to counter pseudoscience – It’s not about the evidence,” Cognition Today, October 12, 2020.